In the old days of video, hosting online video meant purchasing server space to host directly through your website. This proved to be costly and video was usually served up using Flash or other non responsive method.
Now we have tons of options for video hosting that are both free and paid that can be great options for your website.
Simply, video files are not small. Basic video hosting services allow for you to store your videos on a dedicated server and allow for limited or unlimited views on your website.
Common services such as YouTube, Vimeo and Wistia allow you to upload videos to their server and provide you with code to add videos to your website.
There are free and paid video hosting accounts out there. The more robust services are for companies who invest in online video and need extra tools and customization.
+ YouTube is the second largest search engine in the world. People are searching for everything from how tos to and anything food and entertainment.
+ With proper optimization, YouTube videos show up in Google search results
+ YouTube provides basic analytics and editing options
+ YouTube allows for clickable annotations to your website
+ YouTube allows for HD streaming and – even 4K and 3D now
+ YouTube videos are inherently social and easily sharable
+ Videos can be monetized with ads
– Without proper optimization, web traffic can easily be directed to YouTube and not your website
– The use of iFrame video embeds means videos are not responsive. You will need to have some code added to your CSS to make iFrame responsive.
– Little customization of code or video player
– YouTube’s copyright policies and uploading can have issues – sometimes blocking audio tracks even when using YouTube Audio Library or video gets stuck on processing for hours
For small business, YouTube is a great option to get your foot in the door with web video. If you want your video campaign to be more social choosing YouTube could be the right choice. So, weigh the pros and cons of YouTube.