Facebook is quickly becoming the most used social network for video, surpassing YouTube. You can’t go a day without scrolling through your newsfeed and seeing video after video auto playing.
You can use this to your advantage by posting video on Facebook to directly target your audience. Because of the auto play feature, videos are now even more engaging on Facebook.
In the old days of video, hosting online video meant purchasing server space to host directly through your website. This proved to be costly and video was usually served up using Flash or other non responsive method.
Now we have tons of options for video hosting that are both free and paid that can be great options for your website.
Talking to your clients about video first comes with understanding the new world of video production. These changes make having video production services all the more important. Video can significantly increase your marketing and web design services to your clients.
Phew. The job of an online marketer is never over. I’m still developing my own marketing for my videography business helping others market themselves. I’m learning quickly there’s so much advice out there from other marketers it’s hard to know where to get your feet wet first.
The perspective on marketing from a videographer has differences. We think differently than most marketers so I thought I’d share a few small business marketing tips that may cut through the clutter.
We get asked a lot from small businesses how they can use branding video. Video is an important piece of the puzzle to your website that shouldn’t be ignored and the easiest way to brand yourself online is to tell your story.
Here are some key components to telling the story of your business in an online branding video.
The new algorithm realized by Google on April 21 was hyped as “Mobilegeddon” for many small business owners who hadn’t switched to responsive design. Whereas the search ranking impact right not be as severe as predicted, this is a great lesson in the changing times.
Mobile-friendly websites are as important as ever and even Google is telling us we need to switch. But this also includes responsive videos posted to your site.
Consultation services are big money these days. A quick keyword search shows that one of the top queries under “small business” is “small business advice.” Everyone is looking to do it themselves online.
Small businesses overlook branding online and try to market themselves using some of the bad advice below.
Branding isn’t just for the big cats. Small businesses need to be thinking about branding themselves online without breaking the bank. Video is a cost effective and impactful way to brand yourself and your story.