Facebook is quickly becoming the most used social network for video, surpassing YouTube. You can’t go a day without scrolling through your newsfeed and seeing video after video auto playing.
You can use this to your advantage by posting video on Facebook to directly target your audience. Because of the auto play feature, videos are now even more engaging on Facebook.
Some ideas for using video with Facebook:
1) Promote a special you are having by uploading and sharing a branding video about your business. You can add a link in the description of the video to the landing page of your special
2) The ice bucket challenge proved a great entry point for many small businesses to use video on social platforms. Promote your company further by participating in social trends or even just highlight some internal events or fundraisers. You can even use a cell phone and upload directly to Facebook for this!
3) If you get a lot of interaction on your Facebook page, especially questions and reviews, use this as an opportunity to upload a video answering your fans’ common questions.
Ultimately, social media should always push visitors to your website. Always link you your website. Using Facebook to promote your online videos will increase your return on investment and increase the use of that online video, whether your have 1 video or a whole series.